
ETS BAJA RACE CAR BODY REDESIGN
Redesigning the Baja race car to transcend mere mechanics
Give it a face, infuse it with personality and breathe life into its soul.
Inspiration
Within the vast tapestry of automotive aesthetics, the previous Baja car design, though competent, lacked a soulful reflection of the club's ethos and the passions of its members. My endeavor was not merely about reshaping metal but sculpting an identity, a living persona. The design lexicon was heavily influenced by the titans of the '80s and '90s rally epochs, drawing reverence from legends like the Audi Quattro, the Lancia Delta Integrale, and the visceral BMW E30. Furthermore, a nod to the illustrious JDM heritage, especially the fierce stance of the Nissan Skyline GT-R, was indispensable. Our ambition was to channel the raw, predatory aura of a beast on the prowl, where every line and contour speaks of intent and aggression.
Ideation

Final Sketch concept
Selected
CAD Modeling / Development
Modeling in CATIA
Problem solving the geometry and curves of the body around the chassis
Deciding how to wrap the body
Vinyl sticker placement
initial color iterations
Gold, Green & Red